Ahead of the US elections, Elon Musk, the billionaire owner of X, has used the platform as his own personal political bullhorn.
On July 26, Musk posted a video of vice president and Democratic presidential candidate Kamala Harris in which a deepfake of her voice appears to make her say that she is the “ultimate DEI hire” and a “deep-state puppet.” The post now bears a community note indicating that it is a parody. But many alleged that, shared without appropriate context, the video could have violated X’s policies on synthetic, or AI-altered, media.
This was the culmination of Musk’s recent political rhetoric. Over the past month, Musk, after officially endorsing former president Donald Trump, has also boosted baseless conspiracies of a “coup” following Biden’s withdrawal from the presidential race, and insinuated that the Trump assassination attempt might have been the result of an intentional failure on the part of the Secret Service. After endorsing Trump, Musk announced that he was starting a pro-Trump political action committee (PAC), and initially committed to donate $45 million a month, before backtracking.
Former Twitter trust and safety employees say that Musk’s increasingly partisan behavior around the US elections and other major events is a sign that he is doing exactly what he accused the company’s former leadership of doing: playing politics.
“It’s staggering hypocrisy,” says one former Twitter employee. “Musk is smart enough to know social media is media, and it’s a way to control the narrative.”
Three former employees, who spoke to WIRED on condition of anonymity due to fear of retaliation, expressed concern that Musk presents a new kind of actor—someone who seeks to actively use a platform to reshape politics in both the US and abroad, and is willing to endure regulatory fines and declining advertising revenue to do so.
“He is consolidating power and has systematically dismantled all markers of credibility at the company,” the former employee says. “However, I think it takes on additional significance when the person he is targeting is a presidential candidate.”
Authorities appear to agree. Earlier this week, secretaries of state from Minnesota, Washington, Pennsylvania, Michigan, and New Mexico sent a letter to X demanding changes to Grok, the platform’s generative AI search tool, after it returned false information claiming Harris had missed the deadline to be on the presidential ballot in nine states.
Musk and X did not respond to a request for comment.
Musk has been ramping up to this moment for years. When he purchased Twitter in 2022, he promised free-speech absolutism. After taking over, Musk immediately fired the majority of the company’s policy and trust and safety staff, who were responsible for keeping hateful and misinformative content off the platform. This included those responsible for guiding the platform through contentious elections. As the former employees noted, there is now no one at the company to deal with a flood of election-related misinformation, let alone what Musk himself might spread.