EA’s sports games are huge franchises, and soon, the company is launching a mobile app to add even more of EA Sports into your life. As part of an investor presentation today, the company officially announced the EA Sports app, which will soft launch for iOS and Android in Spain this fall.
In a press release, EA says the app will be a “socially-driven app” with features like a discovery feed to keep up to date on news and highlights from their favorite teams, interactive challenges you can play during and after live games, and community “arenas.” With the soft launch in Spain, the app will have “a combination of sports content, live sports data, social messaging, interactivity, challenges and more centered on Global Football in collaboration with longstanding partner LaLiga,” EA says.
EA also says that it aims to add more sports to the app in the future. That’s not surprising — it’s called the EA Sports app, after all — franchises like Madden NFL or EA Sports College Football seem like likely candidates to get folded in at some point, too.
EA CEO Andrew Wilson recently said that sports would be one of the things the company would “double down” on, so this new app appears to be part of those efforts.