After California passed laws cracking down on AI-generated deepfakes of election-related content, a popular conservative influencer promptly sued, accusing California of censoring protected speech, including satire and parody.
In his complaint, Christopher Kohls—who is known as “Mr Reagan” on YouTube and X (formerly Twitter)—said that he was suing “to defend all Americans’ right to satirize politicians.” He claimed that California laws, AB 2655 and AB 2839, were urgently passed after X owner Elon Musk shared a partly AI-generated parody video on the social media platform that Kohls created to “lampoon” presidential hopeful Kamala Harris.
AB 2655, known as the “Defending Democracy from Deepfake Deception Act,” prohibits creating “with actual malice” any “materially deceptive audio or visual media of a candidate for elective office with the intent to injure the candidate’s reputation or to deceive a voter into voting for or against the candidate, within 60 days of the election.” It requires social media platforms to block or remove any reported deceptive material and label “certain additional content” deemed “inauthentic, fake, or false” to prevent election interference.
The other law at issue, AB 2839, titled “Elections: deceptive media in advertisements,” bans anyone from “knowingly distributing an advertisement or other election communication” with “malice” that “contains certain materially deceptive content” within 120 days of an election in California and, in some cases, within 60 days after an election.
Both bills were signed into law on September 17, and Kohls filed his complaint that day, alleging that both must be permanently blocked as unconstitutional.
Elon Musk called out for boosting Kohls’ video
Kohls’ video that Musk shared seemingly would violate these laws by using AI to make Harris appear to give speeches that she never gave. The manipulated audio sounds like Harris, who appears to be mocking herself as a “diversity hire” and claiming that any critics must be “sexist and racist.”
“Making fun of presidential candidates and other public figures is an American pastime,” Kohls said, defending his parody video. He pointed to a long history of political cartoons and comedic impressions of politicians, claiming that “AI-generated commentary, though a new mode of speech, falls squarely within this tradition.”
While Kohls’ post was clearly marked “parody” in the YouTube title and in his post on X, that “parody” label did not carry over when Musk re-posted the video. This lack of a parody label on Musk’s post—which got approximately 136 million views, roughly twice as many as Kohls’ post—set off California governor Gavin Newsom, who immediately blasted Musk’s post and vowed on X to make content like Kohls’ video “illegal.”
In response to Newsom, Musk poked fun at the governor, posting that “I checked with renowned world authority, Professor Suggon Deeznutz, and he said parody is legal in America.” For his part, Kohls put up a second parody video targeting Harris, calling Newsom a “bully” in his complaint and claiming that he had to “punch back.”
Shortly after these online exchanges, California lawmakers allegedly rushed to back the governor, Kohls’ complaint said. They allegedly amended the deepfake bills to ensure that Kohls’ video would be banned when the bills were signed into law, replacing a broad exception for satire in one law with a narrower safe harbor that Kohls claimed would chill humorists everywhere.
“For videos,” his complaint said, disclaimers required under AB 2839 must “appear for the duration of the video” and “must be in a font size ‘no smaller than the largest font size of other text appearing in the visual media.'” For a satirist like Kohls who uses large fonts to optimize videos for mobile, this “would require the disclaimer text to be so large that it could not fit on the screen,” his complaint said.
On top of seeming impractical, the disclaimers would “fundamentally” alter “the nature of his message” by removing the comedic effect for viewers by distracting from what allegedly makes the videos funny—”the juxtaposition of over-the-top statements by the AI-generated ‘narrator,’ contrasted with the seemingly earnest style of the video as if it were a genuine campaign ad,” Kohls’ complaint alleged.
Imagine watching Saturday Night Live with prominent disclaimers taking up your TV screen, his complaint suggested.
It’s possible that Kohls’ concerns about AB 2839 are unwarranted. Newsom spokesperson Izzy Gardon told Politico that Kohls’ parody label on X was good enough to clear him of liability under the law.
“Requiring them to use the word ‘parody’ on the actual video avoids further misleading the public as the video is shared across the platform,” Gardon said. “It’s unclear why this conservative activist is suing California. This new disclosure law for election misinformation isn’t any more onerous than laws already passed in other states, including Alabama.”