According to Meta’s policies, it does not allow “content that glorifies, supports, or represents events that Meta designates as violating violent events,” including “hate events” and “hate crimes.” Meta spokesperson Erin Logan told WIRED that Meta has “strict policies against violent or graphic content on our platforms, and we enforce these rules impartially. We will review this report once we are provided it and will remove any violating content and disable accounts of repeated offenders.” Logan declined to answer questions about whether Meta considers cow vigilantes as part of “violent or hateful groups.” Last year, the company removed profiles associated with Monu Manesar, a cow vigilante who was arrested and accused of instigating violence in Haryana.
Cow protection is not new in India, where Hinduism holds cows sacred. But the country also has a substantial minority population that includes Christians, Muslims, Buddhists, Sikhs, and Adivasis, or indigenous people, that have no religious prohibition against eating beef. Dalits, the group at the bottom of the Hindu caste system, also sometimes consume beef. Due to their marginalized status, Muslims and Dalits in particular have long relied economically on the cattle industry.
Since India prime minister Narendra Modi and his Hindu-nationalist Bharatiya Janata Party swept into power in 2014, several states have passed stricter laws when it comes to cow protection. A Congressional Research Service report released last week noted that cow vigilantism was one of several types of “religiously motivated repression and violence” used by Hindus and supported by the country’s Hindu nationalist government against minority communities. According to an April report from Armed Conflict Location and Event Data, cow vigilantism was the motivator for 22 percent of all communal violence by Hindus targeting Muslims between 2019 and 2024.
“Vigilantes organize their targeting to disburse punishment to minorities through extrajudicial means,” says Angana Chatterji, chair of the Political Conflict, Gender and People’s Rights Initiative at UC Berkeley. “Hindu nationalist leaders in government have aligned with these militias, and their speeches often function as dog whistles to rally people, reportedly stirring them to commit these extrajudicial acts that have included home invasion, theft, and lynching.”
Chatterji says that making the violence public on a place like Instagram allows cow vigilantes to recruit new members and rally other Hindu nationalists in different parts of the country. “For Muslims and minorities and their allies, Instagram messaging is calculated to spread terror with impunity,” she says. “To indicate, ‘Stop protesting. We are going to come for you and there will be nothing to stop us,’ especially as law enforcement is often either absent or in collusion.”