It’s official: Amazon’s second Prime Day event of the year will take place at the beginning of October. The two-day shopping event — which Amazon is calling Prime Big Deal Days for the second year in a row — will begin at 12:01AM PT / 3:01AM ET on Tuesday, October 8th, and run through Wednesday, July 9th, the company announced on Tuesday.
Like last year, Amazon is running the 48-hour promo in an attempt to jumpstart the holiday shopping season, giving Amazon Prime members another chance outside of Prime Day proper to save on everything from home goods to everyday essentials. Although we typically see the absolute best prices during Black Friday and Cyber Monday, Amazon’s fall sale often provides solid deals on a range of tech, including all-time lows on Amazon devices and discounts from third-party sellers.
This time around, Amazon says it will offer up to 55 percent off select Amazon devices, including security cameras like the Blink Outdoor 4, Fire TVs, Eero mesh Wi-Fi systems, and controllers for its cloud gaming service, Luna. You can also expect to see deals from independent sellers and a hodgepodge of non-Amazon brands — including Lego, Fujifilm, Samsung, Beats, and more — some of which will be available in the run-up to the event. Amazon will be running exclusive promos on a variety of digital goods and services, too, including Grub Hub Plus and Amazon Music, the latter of which will be available to new subscribers for free for a limited time.
Of course, the big caveat with Prime Big Deal Days is that most deals are gated behind an Amazon Prime subscription, which runs $14.99 per month or $139 per year. That said, not all deals require a membership, and it’s likely that we’ll see similar sales at Walmart, Best Buy, and other retailers looking to compete with Amazon’s fall sales event.
Like Amazon Prime Day, Prime Big Deal Days will take place in the US, UK, Australia, Canada, France, Spain, Germany, Sweden, and a handful of other regions around the globe (Amazon will also hold a separate Prime Day event in Japan later in October). As usual, we’ll be flagging the best deals on TVs, laptops, noise-canceling earbuds, and other tech ahead of the main event on October 8th, so be sure to keep an eye on all of our deal coverage for a closer look at what Amazon has in store.