“Normally, you ship a big upgrade to testnet, and if everything looks good, you immediately ship it to mainnet, and then you hopefully get adoption for it,” said Luigi D’Onorio DeMeo, chief operating officer at Ava Labs, the main developer firm behind Avalanche, in an interview with CoinDesk. “We kind of want to spin that on its head a little bit, and instead elongate the testnet process and do sort of what you can call an incentivized testnet.”