OB earnings call for the period ending June 30, 2024.
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Outbrain (OB 0.41%)
Q2 2024 Earnings Call
Aug 08, 2024, 8:30 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good day, and welcome to Outbrain, Inc. second quarter 2024 earnings conference call. [Operator instructions] As a reminder, this conference is being recorded. I’d like to turn the call over to Outbrain’s investor relations.
Please go ahead.
Unknown speaker — — Analyst
Good morning, and thank you for joining us on today’s conference call to discuss Outbrain’s second quarter 2024 results. Joining me on the call today, we have Outbrain’s CEO, David Kostman, and CFO Jason Kiviat. During this conference call, management will make forward-looking statements based on current expectations and assumptions. These statements are subject to risks and uncertainties that may cause actual results to differ materially from our forward-looking statements.
These risk factors are discussed in detail in our Form 10-K filed for the year ended December 31, 2023, as updated in a subsequent report filed with the Securities and Exchange Commission. Forward-looking statements speak only as of the call’s original date, and we do not undertake any duty to update any such statements. Today’s presentation also includes references to non-GAAP financial measures. You should refer to the information contained in the company’s second quarter earnings release for definitional information and reconciliations of the non-GAAP measures to the comparable GAAP financial measures.
Our earnings release can be found on our IR website, investors.outbrain.com, under News & Events. With that, let me turn the call over to David.
David Kostman — Chief Executive Officer
Thank you, Sam. Good morning, and thank you for joining us today for our second quarter 2024 earnings call. Last Thursday, we announced a definitive agreement to acquire Teads, combining the two companies into a platform that we believe will define the next generation of open internet advertising. This is a transformative merger that positions us as one of the largest open internet advertising platforms.
It dramatically changes our financial profile in terms of profitability and growth opportunities. We believe the combination will deliver significant accretion to our shareholders through synergies and the financial leverage of the transaction. The two companies have amazing teams of talented, innovative, driven people that have been instrumental in establishing our two companies as category creators and leaders, Outbrain in performance and Teads in branding. Together, we believe we will create a scaled global platform that can deliver outcomes for advertisers currently only rivaled by Walled Garden.
We’ve been clear that our vision is to become a true end-to-end, full-funnel platform for the open internet with the level of service and standards centered on serving brand needs. The news of our merger with Teads allows us to take a massively forward in executing this strategy. The reception we’ve seen from many industry players reinforces our confidence in the merger’s rationale. Many of our partners for media owners to brands and agencies expressed their excitement about the opportunities the new company would create.
For example, Peter Wurtenberger, executive vice president at Axel Springer, wrote to us, “This is a significant milestone for both companies, and we are thrilled to see your expanded capabilities. We look forward to seeing the positive impact this partnership will have on the industry and on our collaboration.” And another one, Alexandra Chabanne, CEO of GroupM France, one of our agency partners, wrote, “This merger of the leaders in performance marketing and video branding promises to be an exciting and transformative alliance.” These statements are just two of many examples of the overwhelmingly positive feedback from so many of our clients, and I want to take this opportunity to thank them for that and for their continued partnership. The two companies will continue to operate as stand-alone businesses as we prepare the post-merger integration plans. Closing, which is subject to regulatory approval and shareholder vote and other standard closing conditions, is expected by Q1 2025.
Now I want to provide an update on Q2 and the progress on our 2024 growth drivers. For Q2, I’m pleased to report that we delivered extra gross profit of $56 million toward the high end of our guidance. We significantly exceeded our adjusted EBITDA guidance with $7.4 million, and we generated positive free cash flow for the fourth consecutive quarter. These results are driven by positive trends in our core business and the momentum in our growth drivers.
As you may recall, these growth drivers we talked about revolve around three pillars. The first pillar refers to expanding our share of wallet with advertisers across both brands and agencies, as well as performance advertisers. Onyx direct sales continued to grow through the combination of new clients, new markets, and rebookings. We successfully launched Onyx in Israel and Spain and have several campaigns live in both countries.
This is in addition to the U.S., U.K., Germany, Italy, and Japan. In addition, Onyx has continued to see strong rebooking rate of nearly 40% in Q2, reflecting the business impact Onyx has delivered for our clients. Notably, we secured multiple campaigns from enterprise partners, such as Disney+, Purina, Nissan, including a great campaign promoting the Taylor Swift Eras Tour. Sorry, I had to mention this campaign to get some credit with my daughter.
On the performance side of our business, one of our main initiatives is shifting certain buyer profiles to our DSP, Zemanta. Our DSP enables these clients to drive ROS at a larger scale on the open internet, allowing us to capture a larger share of wallet from these clients at a higher ex TAC margin. In the first half of 2024, we achieved remarkable growth on our DSP with advertiser spend growing by approximately 50% in comparison to the first half of 2023. Moving on to our second pillar.
We’ve continued to expand our supply footprint outside of our traditional feed, enabling advertisers to reach consumers with a range of placements across the entirety of the open internet. These revenues, which are on inventory beyond our traditional feed, represented approximately 27% of our revenue in Q2 2024 versus 24% in Q2 2023. Our third pillar. We continue to invest in deepening our partnerships with top premium media owners.
We signed new exclusive feed partnerships, among others, with EBRA in France and The Daily Beast in the U.S. We also renewed several partnerships, including Adeliance in Germany and Vox in the U.S. This resulted in longer retention of 99% in Q2. Also Keystone saw continued adoption by some of our top premium publishers.
Let me share a few highlights on our product and our goal. We launched a new AI-driven targeting solution, Predictive Demographics. Predictive Demographics enables our clients to reach relevant demographic audiences without relying on third-party cookies. Outbrain’s Predicted Demographics is establishing itself as a real option for demographic targeting among Zemanta buys with early data showing an adoption rate surpassing traditional third-party targeting segments by up to 40%.
For one of our recent clients, a public health campaign in the U.S., Predictive Demographics drove 2.7 times higher click-through rate in comparison to campaigns using third-party demographic segments. We are encouraged by these results which signal to us that advertisers are looking for privately forward audience solutions that can drive results. On the heels of Google’s announcement to reverse their plans to deprecate third-party cookies in Chrome, we remain committed to driving results with contextual and privacy-centric signals. The successful launch of Predictive Demographics is a reflection of this.
On the Algo side, our click-through rate has witnessed double-digit growth in the first half of 2024. And we’ve also witnessed our third consecutive quarter of year-over-year RPM growth, sustaining our upward momentum. In conclusion, our second quarter has been marked by growth, new partnerships, and innovative strides in improving campaign performance and user engagement. I’m confident that our trajectory remains strong and that we are well-positioned for sustained success in the future.
We are thrilled to embark on the next chapter with Teads and a focus on executing our strategy to build toward becoming the preferred full-funnel platform for brands on the open internet. With that, I’ll turn it over to Jason.
Jason Kiviat — Chief Financial Officer
Thanks, David. As David mentioned, we achieved our Q2 guidance for ex TAC gross profit and exceeded our Q2 guidance for adjusted EBITDA, generating positive free cash flow for the fourth consecutive quarter. And overall, we feel we have made updates to our revenue mix and cost structure that are having a positive impact on our profitability now and expect that to continue in the future. Revenue in Q2 was approximately $214 million, reflecting a decrease of 5% year over year.
New media partners in the quarter contributed 6 percentage points or approximately $14 million of revenue growth year over year. Net revenue retention of our publishers was 89%, which reflects continued headwind from the impact of the demand environment on pricing, as well as downward pressure of ad impressions from certain key supply partners, as noted in the prior quarter. Consistent with recent quarters, logo retention was 99% for all partners that generated at least $10,000, and our five largest terms amounted to only 2 combined points but year-over-year headwind on NRR. With respect to advertising demand, pricing remains low relative to our history.
And while it remains down year over year, we have seen positive trends over the course of Q2, improvement month over month. This, along with continued improvements in click-through rates, drove acceleration in RPMs which have now seen growth year over year for the third consecutive quarter. Ex TAC gross profit was $50 million, an increase of 3% year over year, outpacing revenue for the fifth quarter in a row, driven primarily by net favorable change in our revenue mix and improved performance from certain deals. As noted previously, the investment areas we are focused on are largely areas that we expect will drive a higher ex TAC take rate, and these areas are helping bring that to fruition.
While ex TAC gross profit returned to year-over-year growth in Q2 on the strength of these accelerating growth areas and the positive momentum of RPMs, over the past two quarters, we’ve noted volatility from one of our key partners, transitioning to a new bidding technology, Outbrain being one of the first partners to complete this transition in early May. The transition involves access to new supply opportunities for us, and we remain focused on the optimization and rescaling of our demand. This volatility impacted our ex-TAC gross profit in Q2 by high single-digit percentage. Our overall Q2 ex-TAC gross profit would have grown double-digit percentage year over year, excluding this one isolated headwind.
Moving to expenses. Operating expenses decreased by approximately 1% year over year to $51.2 million in the quarter as we continue to balance investments in our strategic priorities with continued cost discipline. The opex decline year over year was driven by compensation and bad debt savings, as well as timing benefits of expenses shifting from Q2 into H2, offset partially by the increased professional fees related to our announced anticipated transaction with Teads. As a result, we doubled our adjusted EBITDA year over year to $7.4 million.
Moving to liquidity. Free cash flow, which, as a reminder, we define as cash from operating activities less capex and capitalized software costs, of approximately $300,000 in the second quarter as a result of offsetting the impacts of profitability, strong collections of receivables, timing of income tax and other payments and seasonality. As a result, we ended the quarter with $229 million of cash, cash equivalents and investments in marketable securities on the balance sheet and $118 million of long-term convertible debt. In December 2022, the company’s Board of Directors authorized a $30 million share repurchase program.
And in Q2, we purchased approximately 0.5 million shares for $2 million. As of June 30, we have $6.6 million remaining under our current authorization. Given the pending acquisition of Teads, we currently do not intend to continue repurchasing shares. Turning to our outlook.
In our guidance, we assume regular seasonality, and as noted in the prior quarter, continued execution of our growth drivers. Additionally, our guidance reflects Outbrain as a stand-alone business with the assumption that the announced transaction with Teads will not close before year end. With that context, we have provided the following guidance. For Q3, we expect ex TAC gross profit of $58 million to $62 million, and we expect adjusted EBITDA of $8 million to $10.5 million.
We maintain our previous full-year 2024 guidance for ex TAC gross profit of $238 million to $248 million and are increasing our guidance for adjusted EBITDA to $31.5 million to $36 million. Now I’ll turn it back to the operator for Q&A.
Questions & Answers:
Operator
Thank you. [Operator instructions] And we’ll take our first question from Andrew Boone from JMP Securities. Please go ahead, Andrew.
Andrew Boone — Analyst
Good morning, and thanks so much for taking my questions. You highlighted the growth in RPMs in the quarter. Can you talk about the drivers of that and your confidence that this can continue? And then, Jason, can you wrap that into the implied guidance for 4Q and talk about your confidence, just given the implied acceleration that full-year guidance implies for 4Q? And then Dicky, just stepping back, can you talk about the conversations that you’re having with advertisers just in the last week; understood, still very new. But what’s the reception been to the announcement of the Teads acquisition?
Jason Kiviat — Chief Financial Officer
Sure. Thanks, Andrew. It’s Jason, and I’ll take the first couple there. So as far as what’s driving RPMs, I mean, it’s the third quarter in a row that we’re seeing yields or RPMs up year over year.
One constant driver has been the click-through rates, which we’ve been kind of each quarter breaking our previous records as far as just how high those click-through rates are. A lot that goes into that. Obviously, algorithmic improvements, use of additional data signals, optimization, like some of our dynamic placements that we’re using are helping drive higher click-through rates. So click rates have been a good thing for a long time for us and going in the right direction.
The one kind of new thing I’d say this quarter was we started to see just a better trend on cost per click, on CPCs, which have been a headwind and remain a headwind for us year over year in Q2. But over the course of the quarter, we started to see it going in the right direction as far as just narrowing the headwind year over year. So that was a real positive. It comes with maybe some market dynamics and also some changes we made internally as well.
So good things there RPMs, and we obviously see it not only driving better revenue but also better margins. And then as far as the confidence in the back half and Q4, we do expect acceleration in Q3 versus Q2 and also Q4 versus Q3 versus, the 3% ex TAC growth we saw in Q2. We get to, I think, 6% in Q3 at the midpoint and 17% in Q4 at the midpoint. So maybe just a lot of the good things that we see driving the success in Q2 and into Q3 we see continuing into Q4.
So that’s definitely a piece of it. But I think a big piece of it and that step-up from the 6% growth to 17% the difference is. A lot of it is coming from year-over-year comps actually. So 8 points of even comps in Q4 is one way to look at it.
Last year, we didn’t have a normal Q4. Obviously, it started with the attack on October 7 and the war and the impact on our war-related use page views and just advertising demand. And also just we talk about the key tech partner transition. We did start to see some headwinds on that really in Q4 of last year.
So the two of those things combined ease the comps for Q4, and that’s driving, I think, 8 points of improvement as compared to the Q3. And then continued success of the growth drivers that we’re already seeing some success with, obviously, and yes, RPM’s election. So just those are more smaller items they’re flowing for our model, but all that combined.
Andrew Boone — Analyst
Understood. It’s still very new, but what’s the reception been to the announcement of the acquisition? Thanks so much, guys.
David Kostman — Chief Executive Officer
Sure. Thanks, Andrew. I’ll take the second one. Thanks.
So it’s been actually a very exciting week with overwhelmingly positive feedback from players in the industry, both advertisers and BD owners publishers. On the advertiser side, specifically, they really view this as a huge opportunity to have one player that can provide the full-funnel solution on the open internet. When we talk about full funnel, that means branding, consideration, and conversions on an end-to-end basis due to advantage of the data. So it was overwhelmingly both on the Teads side and on our side, people are expecting as quickly as possible for us to close this and be able to bring them the value proposition we’re talking about, which is really the combination of leaders in performance, which is us and leaders in branding that is Teads.
So it’s been great, and it’s been a very exciting week as you can imagine.
Andrew Boone — Analyst
Thank you.
Operator
Thank you. And we’ll take our next question from Ygal Arounian from Citi. Please go ahead, Ygal.
Unknown speaker — — Analyst
Hey, good morning, guys. You have Max on for Ygal. I guess, first, maybe just start with what you’re seeing in the ad macro. It seems like maybe it’s been a little more mixed.
But what you’re seeing now and kind of how you see that playing out through the rest of the year, if there’s anything maybe geographical or vertical to call out?
Jason Kiviat — Chief Financial Officer
Sure. And I can start with that. So yes, like I said, we did see continued RPM and CPC gains over the course of Q2, which is a combination of a lot of factors. So it’s hard to know how much of it is macro versus internal or specific to us, but we did see positive things.
So that’s a good sign. Geographically, I’d say, we see strength in Europe, particularly Germany, which is our second largest market, and Spain, we’re a couple of our stronger markets throughout the quarter. And yes, I mean, going forward, I think it’s hard to predict anything, I guess, macro wise going forward, but we obviously hope to see the continued acceleration of what we saw through Q2 is what we’re hoping for, but not overly relying that, I’d say, in our guidance.
Unknown speaker — — Analyst
OK. That’s helpful. And then maybe just spending a little time on Zemanta. Obviously, some good growth there.
Is there anything maybe like specific you have some call out on what’s driving this? And then maybe just kind of a bigger picture when — in a combined company, how do you see Zemanta fitting in with Teads and maybe just with the ex TAC, too, as you look to combine — obviously, early days but maybe just any early thoughts on how you think about combining those going forward.
David Kostman — Chief Executive Officer
Sure. So on Zemanta, it’s been one of our growth drivers for this year has been really to broader share of all on performance advertisers by just delivering superior ROAs to them and also allowing them to spend more on the entirety of the open internet, again, in line with our vision, becoming the main gateway for the open internet for both brand advertisers and performance. We started last year to ship some type of clients that just had better performance on the Zemanta platform into that. So that causes two things: a; they spend more because they still spend on the outbound publisher network, but they also can spend on third-party platforms and other ISPs.
And so — and then that grows the share of wallet. And then also, we — for us, it’s a margin enhancer. We’ve seen — we said 50% growth in the spend on Zemanta and I think that will continue to be one of the main growth drivers for the company stand-alone. As to the combination with Teads, it’s a little bit early days.
We have not yet gone deeply into sort of product planning, etc. We just started. I think we mentioned the post-merger integration planning. Generally, I would say Zemanta platform is very, very focused on performance buyers, so I believe that will continue to be part of our growth drivers in the future for those type of buyers.
Unknown speaker — — Analyst
OK, great. Thanks, guys.
Operator
Thank you. And we’ll take our next question from Laura Martin from Needham. Please go ahead, Laura.
Laura Martin — Analyst
Yeah. I also have two. The first one is, when you think about revenue synergies, is it a bigger upside driver that Teads will be able to sell in performance advertising from the Outbrain core business or the reverse, Outbrain adds more upper funnel from the Teads client base?
David Kostman — Chief Executive Officer
Hey, Laura. It’s actually on both sides. So what we’ve heard and also throughout the process, Teads was going sort of to the mid-fall and two conversions, but again, only with enterprise brand buyers. So that’s the focus in terms of the customer base, and that customer base also has different objectives on their campaigns.
So we see a huge opportunity and also the Teads management sees a huge opportunity to just drive leveraging our prediction technology algorithms, just better conversions and lower funnel business for the brand advertisers. At the same time, we have about 40% of our business today is with brand and enterprises. They do mostly performance. I mentioned a few campaigns that we have.
So for example, if you look at an automotive client like Audi, we mentioned it in the call, they can really have us as the partner for the entirety of the funnel, so I think it’s in both directions. When we gave the synergy number that we — when we announced the deal, the $50 million to $60 million, that doesn’t include minimal top-line synergies. It’s mostly just around operating synergies and other opportunities across the two networks.
Laura Martin — Analyst
OK. Thanks. And then, Jason, for you. The gross revenue came in really light, but the net revenue, which is how we value, came in right in line sort of with our estimates.
So is that related to this unique client that had an impact, and it only had an impact on gross revenue but not net revenue. Is that how I should take your commentary about the one-time disruption of, I assume, it’s Microsoft?
Jason Kiviat — Chief Financial Officer
Yeah. So yeah, so the partner, yeah, it definitely impacted both. It’s not just one line or the other line. A lot of the things that we’re focusing on right now are things that are higher-margin segments or drivers.
I think Zemanta DSP business is a good example of that. And the way that works is it’s actually a net revenue business, and that fees that are charged for customers to use the platform and buy media spend are recognized on a net revenue basis. So it’s just an accounting thing there, and we might see some trade-off in gross revenue in exchange for ex TAC when we’re doing that.
David Kostman — Chief Executive Officer
And maybe I just want to add, Laura, on the one partner. So a strategic partner, they made a transition. We are the first native partner to make a full transition, signed a new agreement with them — that transition also involves access to new types of supply within Microsoft outlook in games and others, so it’s a transition. We were the first to complete it.
We see also big upside opportunities potentially down the road, but I think we just need to be cautious with sort of how we scale up our buyers on that.
Laura Martin — Analyst
Thank you.
Operator
Thank you. And we’ll take our next question from James Heaney from Jefferies. Please go ahead, James.
James Heaney — Jefferies — Analyst
Great. Thank you, guys. Could you just talk about the growth that you saw from Onyx in the quarter? And maybe if you could comment on your pivot from being more of a performance ad platform to servicing more upper funnel objectives? And I have another follow-up.
David Kostman — Chief Executive Officer
Yeah. So we’re talking about Onyx, we had strong rebookings. We don’t break it down specifically but strong rebookings, good adoption. We launched it in more markets and excited about sort of second half of it.
I think that’s actually one part of the business that in the second half may get somewhat impacted by the Teads merger. I mean, it is addressing sort of the upper funnel opportunities with large agencies. So that’s Onyx.
James Heaney — Jefferies — Analyst
Great. And then, Jason, just on your full-year EBITDA guide being raised, I’m just curious where you’re seeing the majority of the cost savings in the business, and then just broadly speaking, how to think about the balanced growth and profitability.
Jason Kiviat — Chief Financial Officer
Sure. Yes. We’ve been a bit focused on in the last couple of years on just improving our business model in general. And I think that we’ve done a lot of that, both in terms of changing our revenue mix and our approach to these investment areas that tend to have higher margins and higher profit margins as well, which I think we’ve been pretty successful at if you look at the take right now versus where it was a year or two years ago but also with cost structure.
And we’ve been pretty focused on that last year and the year before, and we continue to focus on it this year. And so we’ve been outperforming our plans on cost and some of that comes with just operating more efficiently, really being hard on ourselves with which areas to invest in and which not, and really scrutinizing our spend on that. We do expect a step up in the second half of the year in costs in some areas. Obviously, some of the hiring we’ve done for the investment areas happened during Q2.
And so we expect that to be a little bit higher in the second half of the year, but we think it’s a nice setup for us to obviously deliver the higher level of EBITDA and remain prudent in our spending.
James Heaney — Jefferies — Analyst
Thank you.
Operator
Thank you. And we’ll take our next question from Zach Cummins from B. Riley. Please go ahead.
Zach Cummins — B. Riley Financial — Analyst
Hi. Good morning. Thanks for taking my questions. Jason, I was curious what are your assumptions that you’re baking in for Microsoft in the second half of the year? Are you assuming you’re relatively stable from these Q2 levels? Or any sort of improvement baked into the second half?
Jason Kiviat — Chief Financial Officer
Yes. So we obviously are looking at this very closely. Again, we believe we’re the first native partner to complete this transition, and we’ve been very focused on driving the rescaling as we said a few months ago. I think right now, what we’ve seen is just volatility, and that’s really our approach to the forecast for the second half of the year, is accounting for it with just a greater range of variability in our H2 numbers.
Because on one hand, we do see upside, on the other hand, we’ve seen volatility, and so we thought the best approach is to just to confer with a wider range of variability.
Zach Cummins — B. Riley Financial — Analyst
Understood. And in terms of just your overall footprint on the open internet. I think metrics you shared was 27% on your nontraditional formats on the open integrate. Could you speak to the ideal mix as you go over time in terms of your footprint just for stand-alone outbreak.
I’m curious how you’re continuing to drive that strategy.
Jason Kiviat — Chief Financial Officer
We are really trying to build ourselves the main gateway to the entirety of the open internet. We have a strong asset in the bidding technology that we acquired through Zemanta that allows us to really go way beyond just our publisher base. So ideally, we grow both. I mean, we’ve had some great wins on the premium publisher side this quarter.
So again, we’re very, very focused on our core supply base and brand and enterprises on premium. We believe that sort of premium supply drive premium demand also going for performance on third parties where they’re looking for pure [Inaudible] and Zementa is just a great platform to do that. Again, overall, we see ourselves in terms of the organic growth that we delivered to sort of these efforts as sort of outperforming competition on organic growth, and that’s what we’re looking at in terms of, again, growing the entire budget base that we can deliver both on our publisher base and on other third-party supply.
Zach Cummins — B. Riley Financial — Analyst
Understood. Well, thanks for taking my questions and best of luck with the rest of the quarter.
Operator
And that will conclude the question-and-answer session. I’d like to turn the floor back to David Kostman for closing remarks.
David Kostman — Chief Executive Officer
Thank you, Karen. Thank you, all, for joining us today. We appreciate your support and partnership and looking forward to the exciting journey ahead, together with all our shareholders. Thank you very much.
Operator
[Operator signoff]
Duration: 0 minutes
Call participants:
Unknown speaker — — Analyst
David Kostman — Chief Executive Officer
Jason Kiviat — Chief Financial Officer
Andrew Boone — Analyst
Laura Martin — Analyst
James Heaney — Jefferies — Analyst
Zach Cummins — B. Riley Financial — Analyst
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