LOW earnings call for the period ending March 31, 2024.
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Lowe’s Companies (LOW -1.88%)
Q1 2024 Earnings Call
May 21, 2024, 9:00 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Good morning, everyone. Welcome to Lowe’s Companies’ first quarter 2024 earnings conference call. My name is Rob, and I’ll be your operator for today’s call. As a reminder, this conference is being recorded.
I’ll now turn the call over to Kate Pearlman, vice president of investor relations and treasurer.
Kate Pearlman — Vice President, Investor Relations
Thank you, and good morning. Here with me today are Marvin Ellison, chairman and chief executive officer; Bill Boltz, our executive vice president, merchandising; Joe McFarland, our executive vice president, stores; and Brandon Sink, our executive vice president and chief financial officer. I would like to remind you that our notice regarding forward-looking statements is included in our press release this morning, which can be found on Lowe’s investor relations website. During this call, we will be making comments that are forward-looking, including our expectations for fiscal 2024.
Actual results may differ materially from those expressed or implied as a result of various risks, uncertainties, and important factors, including those discussed in the risk factors, MD&A, and other sections of our annual report on Form 10-K and our other SEC filings. Additionally, we’ll be discussing certain non-GAAP financial measures. A reconciliation of these items to U.S. GAAP can be found on the quarterly earnings section of our investor relations website.
Now, I’ll turn the call over to Marvin.
Marvin Ellison — Chairman and Chief Executive Officer
Thank you, Kate, and good morning to everyone, and thank you for joining us today. First quarter sales were $21.4 billion, with comparable sales down 4.1% from the same period last year. Despite the continued pressure in DIY bigger-ticket discretionary spending across the industry, we deliver better-than-expected spring seasonal sales. Overall, we perform well in a challenging home improvement environment as we adjusted our strategy to win the early spring customer and take share in key categories with data-driven marketing campaigns and our compelling seasonal assortment, which includes our industry-leading outdoor power equipment lineup strengthened by the launch of Toro.
We also gained traction with our total home strategy reflected in our positive Q1 growth in pro and online sales. In addition, we improved customer satisfaction while also maintaining a disciplined focus on our perpetual productivity improvement, or PPI, initiatives across all functional areas of the business. Overall, we’re excited about our spring strategy and we’re pleased with how our SpringFest campaign resonated with customers, especially in smaller-ticket lawn and garden projects. The combination of the right brands, compelling offers, strong store execution, and more nimble marketing helped us capitalize on this key time of year.
And Bill and Joe will provide more detail on our spring and PPI efforts later in the call. Now, turning to pro. As I mentioned earlier, we delivered positive pro comps in Q1 as our strategic investments to improve the pro experience are driving increased sales and improved customer engagement. Specifically, investments to improve service levels, as well as our expanded brand portfolio that now includes client tools, are strengthening our relationships with this core customer.
This customer has proven resilient as reflected in the recent pro survey with healthy backlogs in line with last year. Our strategy continues to focus on taking share with the small- to medium-sized pros, such as repair and remodel contractors, property managers, and tradespeople. We estimate these pros represent half of the $500 billion pro market which remains highly fragmented. We’re striving to provide a high level of service with the small- to medium-sized pros as we continue to build trust and credibility.
And we continue to invest in pro growth, which includes expanding our capabilities to handle larger order delivery to the job site while also opening new Lowe’s pro supply branches around the country. There is still significant runway ahead of us to grow ourselves with these customers while also leveraging our retail footprint to drive profitability. Now, shifting to online. In the first quarter, online sales were up approximately 1%.
Our ongoing improvement in our conversion rates in Q1 offset continued pressure in bigger-ticket DIY categories. This quarter, we expanded our same-day delivery options by partnering with DoorDash and Shipt. Lowe’s is the first home improvement retail partner on these platforms, and their members now have quick and convenient access to a wide assortment of home improvement products across the country. These new partnerships complement our existing same-day delivery options with Instacart, in addition to our same-day delivery option on lowes.com, using our last-mile partner, OneRail.
Our objective is simple: giving customers access to the home improvement products they need however they choose to shop. And we’re tailoring our digital experience to support the unique needs of different customer shopping journeys based on the type of project. And we’re also using virtual and mixed reality to make it easier for customers to explore and visualize different possibilities for their home. Another exciting step forward for Lowe’s this quarter was the national rollout of our DIY loyalty program called MyLowe’s Rewards.
This program is designed to reward customers for choosing Lowe’s for their home improvement needs by earning points toward MyLowe’s money, providing free standard shipping, as well as other offers and gifts. In addition, customers can also save 5% every day on eligible purchases with the MyLowe’s Rewards credit card. As MyLowe’s Rewards program matures, the purchase data will allow us to better understand the specific needs of each customer and tailor offers to their individual preferences. We’re pleased with the early customer adoption and the successful launch both in store and online.
And our frontline associates have also rallied around this campaign, and I’d like to thank them for their successful efforts to promote MyLowe’s Rewards and educate our customers on the benefits. Now, speaking of team, we’re excited to welcome the best soccer player in the world, Lionel Messi, to our Lowe’s home team lineup. We’re also extending our reach to more sports fans beyond the football fans we connect with as the official home improvement retailer of the NFL. We’re now striving to reach the 34 million soccer fans in the U.S.
who are not NFL fans, and we’re excited by the rapid growth of soccer fans in the U.S. This exciting alliance, along with our partnership with MLS Club Inter Miami CF and the Copa America 2024 USA tournament, gives us the opportunity to build trust and credibility with a broader customer base. These partnerships will help us bring new customers to Lowe’s and offer some unique experiences and rewards for these very passionate fans. Now, I’d like to provide a quick update on our view of the macro.
Uncertainty around interest rate cuts, stubborn inflationary pressures, and a consumer still showing a preference toward spending on discretionary services and experiences continue to weigh on the DIY home improvement demand. And the outlook for lower mortgage rates and improved housing turnover remains uncertain. Real wage growth and home price appreciation are solid, but the home improvement customer is still on the sidelines, expressing concerns about higher cost of living and the state of the overall economy. And while the near term is still challenging to read, we remain confident in the medium to long-term outlook for our industry, as our core demand drivers are all supportive of growth.
Our continued commitment on our PPI initiatives, combined with our ongoing investments in our total home Strategy, not only allow us to perform efficiently in this challenging macro environment, it also positioned Lowe’s for accelerated market share growth when the home improvement market recovers. Before I close, I’d like to extend my appreciation to our frontline associates for their continued hard work and commitment to Lowe’s and to our communities. I visited stores in eight of our 15 geographic regions in the first quarter, and our frontline associates are simply outstanding. And with that, I’ll turn the call over to Bill.
Bill Boltz — Executive Vice President, Merchandising
Thanks, Marvin, and good morning, everyone. In spite of a challenging home improvement backdrop in Q1, we are pleased with our early spring sales as customers responded to our strong spring assortment and compelling offers. And our approved brand and service offerings resonated with our pro customers, which led to positive broad-based pro comps across all three geographic divisions. This year, our SpringFest strategy went more local than ever by using weather-triggered digital marketing as the spring season broke across different regions.
In Q1, we also introduced sneak peeks for SpringFest, featuring doorbusters that were focused on driving traffic into our stores and online with targeted offers with seasonally relevant categories, such as soils, mulch, and live goods. Winning the customer with these early seasonal purchases is important as they will often come back multiple times throughout the spring for the remainder of their outdoor project needs. Now, turning to our results in hard lines. These marketing efforts, paired with the right brands and strong execution, helped us deliver positive comp sales on a one-year and two-year basis in lawn and garden.
Growth was driven by smaller-ticket projects in landscape products and live goods, which resulted in increases in both comp sales and transactions in these categories. We are also pleased to be gaining traction with our own Sta-Green private brand as customers have responded to the quality and the value offered in these lawn and care products. And Sta-Green helps provide the consumer with a beautiful lawn that they can be proud of at a price that won’t break the bank. For the first time this spring, customers can also purchase select plants and live goods online and have them delivered through lowes.com Garden products are already some of the most searched items on our website.
And now, customers can conveniently shop for what they need and even order them from their backyard. And as Marvin mentioned, we are excited about our powerful new spring outdoor power equipment lineup as we introduce Toro to our lineup this year. Lowe’s now offers the largest selection of Toro products of any national retailer with innovations like SmartStow, which allows owners to store their mower upright, reducing the storage footprint by up to 70%, including patented Briggs and Stratton technology so it doesn’t leak oil when stored in this position and with personal pace, a best-in-class self-propelled system that propels the mower at the speed the user is walking. We added these innovative Toro products to an already unmatched brand arsenal, which included EGO, SKIL, Kobalt, Husqvarna, Craftsman, and John Deere.
These strong brands helped us deliver positive comp sales in both gas and battery-powered walk-behind lawnmowers, as well as handheld outdoor power equipment. Now, shifting gears to building products. Our pro customers remain busy, which supported positive comps and building materials with strength in roofing, concrete and block, drywall, and insulation, all helping to fuel that growth. Our added focus on inventory depth and improved in-stocks, along with our localization efforts with tailored assortments to the market, continue to give pro customers the confidence that Lowe’s will have what they need to complete the job.
Repair and maintenance categories, such as water heaters, also continue to perform well, especially with innovative products like A.O. Smith’s 120-volt plug-in heat pump water heaters. These Energy Star-certified models plug into a standard wall outlet for easy installation and can save homeowners over $600 a year in utility bills compared to a standard electric water heater. In electrical, we are pleased with the performance of Klein Tools, the No.
1 tool brand for the electrical and HVAC professional. New products like the Klein circuit breaker finder make it easy for electricians to quickly identify which breakers and outlets are connected to the breaker panel without turning the breaker on and off. The introduction and expansion of brands like Klein Tools not only drive sales, it also allows us to rebuild the credibility with our pro customers. Turning to home decor, where softer demand and DIY bigger-ticket interior categories like flooring, kitchens and baths, and appliances persisted.
Trends in these categories were largely in line with the results we saw in the second half of last year. Our customers continue to look for value, especially given the [Inaudible] Harlow kitchen faucet, which is simple to install with three easy steps. And what is really unique, you don’t have to go below the sink to install it. Our Stainmaster Pet Protect carpet with leak defense backing helps prevent spills and keeps pet accidents from seeping through to the rug pad or subfloor.
Stainmaster is the most trusted brand in carpet and is exclusive to Lowe’s. Turning to appliances. We are expanding our market share as we continue to lead the industry with the broadest assortment, compelling values, and fast and convenient delivery supported by our market delivery model, which creates a best-in-class fulfillment solution including next day delivery in most markets, which is an important option for a customer replacing a broken appliance. Average selling prices remain pressured as we cycle the reintroduction of pre-pandemic promotions across the industry, as well as the continued slowdown in discretionary demand.
Despite these near-term challenges, our appliance suppliers continue to improve selection with innovation and amazing new products. A great example is the Lowe’s exclusive GE free-standing range with EasyWash, a range with a first-of-its-kind removable oven liner that is dishwasher safe, making for easy cleanup. Moving on to merchandising productivity. Our teams are continuing to execute against our extensive perpetual productivity improvement, or PPI, roadmap.
This quarter, I’d like to highlight the productivity benefits of one initiative, the progress we’ve made in expanding our private brand penetration. The core focus of our private brand strategy is to offer our brand-agnostic DIY customers with style and quality at a great value. Not only do these products provide this for our customers, the product margin rates for our private branded products are typically significantly higher on average compared to the national brand counterparts. As we build out a compelling private brand portfolio from Allen Roth decor products and Stainmaster products within flooring and paint; to Sta-Green lawn care products; to Kobalt tools, outdoor power equipment, and storage solutions, we are delivering value to the DIY customer and productivity to the bottom line.
As I close, I’d like to extend my appreciation once again to our vendors for their ongoing partnership, in particular, their support of our merchandising services team. Our 30,000 MST associates keep our shelves stocked, execute resets, and enable our red vest associates to spend more time serving our customers. We allocate 100% of our MST funds into this program and are pleased with the impact it is having on our customer experience and associate productivity. And I’d also like to thank our merchants for their hard work and dedication as they navigate this dynamic macro environment.
Thank you, and I’ll now turn the call over to Joe.
Joe McFarland — Executive Vice President, Stores
Thank you, Bill. Good morning, everyone. Let me begin by thanking our frontline associates for their hard work this quarter. Customer satisfaction scores were up 100 basis points over last year as we continue to improve our shopping experience for homeowners and pros, while at the same time driving productivity across our company.
As we improve our customers experience, we also remain focused on our associates’ experience and our journey to become the employer of choice in retail. An example of our commitment to our associates was our decision to close our stores on Easter for the fifth consecutive year, giving our associates a well-deserved day off to spend with their loved ones, one of many ways we work to show our appreciation. We are seeing strong spring staffing levels and higher retention as we continue to invest in wages, associate development, and internal mobility. And we have a best-in-class leadership development training program, including a store replica at our Lowe’s University Training Center, which gives store leaders hands-on leadership practice and coaching.
We have also implemented new weekly routines that help our department supervisors strengthen selling culture and skill set in their stores and prepare these leaders for their next step in their career. As a reminder, more than 80% of our store leadership positions were filled internally last year, and nearly 90% of our store leaders started in hourly roles. Another way we are strengthening our selling culture is through our modernized store operating system, which is enabling our associates to close omni-channel sales from within our stores and help customers get everything they came for. So, when a customer is looking for something out of stock or can’t find the specific style they want in-store, our associates can search our online assortment to find what they need and help them seamlessly check out an order that combines in-store and online items.
Beyond supporting sales, our store teams remain laser-focused on driving productivity. A common misconception that we are hearing is that Lowe’s must be nearing the end of our productivity journey given how much progress we’ve made in the last five years. This couldn’t be further from the truth. Since this can be hard to see from the outside looking in, let me share some examples.
First, we are only one-third of the way through our multi-year transformation of the front end of our stores, which includes our proprietary self-checkout registers, a significantly improved buy online, pick up in-store experience, a streamlined returns process, and an optimized front-end selling space. Second, we have significantly reduced our return and cancellation rate through improved vendor partnerships, decreased damages, and a clear and consistent returns process that’s now systematically applied through enhanced technology. Third, we are also enhancing our shrink prevention ecosystem to maintain our best-in-class shrink performance, including a new AI technology in partnership with Nvidia that prompts customers to scan missed items during self-checkout. We’re also piloting new product protection with a product security door that unlocks with the customer’s phone number instead of needing to find an associate with the traditional key.
These are just a few examples from our extensive roadmap of PPI initiatives. Given the strong performance of our frontline associates this quarter, 93% of our stores qualified for our Winning Together quarterly bonus, which is designed specifically for our hourly associates. As we approach Memorial Day weekend, I want to thank our veterans. As a Marine, I’m proud of our company’s long-standing commitment to supporting our military community.
Lowe’s ranks among the top military friendly brands in the U.S. with a 10% off everyday military discount, dedicated veteran parking spots, and nearly 26,000 associates from the military community. We work with the Department of Defense to bring our jobs directly to transitioning service members and military spouses, and have a program to provide training and work experience with Lowe’s during their last months of service. We value the skills, dedication, and courageous leadership we see in our veterans.
In this Memorial Day, I hope you will join us in thanking our associates in camouflage vests for their service. In closing, we are executing to deliver an even better experience for our customers and associates while unlocking even more productivity across our stores. With that, I’ll turn it over to Brandon.
Brandon Sink — Executive Vice President, Chief Financial Officer
Thank you, Joe. Starting with our first quarter results, we generated GAAP diluted earnings per share of $3.06. Please note, in Q1 last year, we recognized a gain of $63 million associated with the sale of our Canadian retail business. As a result, my comments today will include comparisons to certain non-GAAP measures from last year.
First quarter sales were 21.4 billion, with comparable sales down 4.1%, as improved seasonal weather, combined with strong spring execution, drove better-than-expected results. Comparable transactions declined 3.1%, as homeowners continued to delay larger discretionary projects. And comparable average ticket was down 1%, with strength in pro partly offsetting the impacts of lower DIY bigger-ticket sales and ongoing appliance pricing pressure. Our monthly comps were down 6.7% in February, 4.9% in March, and 1.1% in April.
Keep in mind, our monthly comp cadence was impacted by the earlier timing of Easter, which fell in March this year while it was in April last year. Because we closed our stores on Easter, this pressured our March results by approximately 300 basis points and benefited April by the same amount. Gross margin was 33.2% of sales in the first quarter, down 49 basis points from last year, largely driven by ongoing supply chain investments, early spring traffic driving promotions, and a modest decline in credit revenue. This was partly offset by lower transportation costs and ongoing PPI initiatives.
SG&A was 18.8% of sales, down 137 basis points versus last year’s adjusted SG&A, driven by sales deleverage, as well as the cycling of a favorable legal settlement. These pressures were partly offset by PPI initiatives delivered by each functional team across the company. Operating margin of 12.4% declined 201 basis points versus prior-year adjusted operating margin. The effective tax rate was 23.7%, largely in line with last year’s adjusted effective tax rate.
Inventory ended the quarter at 18.2 billion, 1.3 billion lower than last year, as we continue to optimize replenishment to align with sales patterns and improve the efficiency of spring product flow. Turning to capital allocation. In the first quarter, we generated 3.9 billion in free cash flow. Capital expenditures totaled 382 million as we continue to invest in our strategic growth initiatives.
We paid $633 million in dividends at $1.10 per share and repurchased 3 million shares for $743 million, returning $1.4 billion to our shareholders. We ended Q1 at adjusted debt to EBITDA of 2.93 times, and we delivered a return on invested capital above 32%. Looking forward to the remainder of the year, today, we are affirming our full year 2024 outlook. We continue to expect sales ranging from 84 billion to 85 billion and comparable sales in a range of down 2% to down 3% with pro sales outpacing DIY.
We expect operating margin in the range of 12.6% to 12.7% and full year earnings per share of approximately $12 to $12.30. To assist with your modeling, here are a few points to keep in mind for the cadence of the year. First, based on the trends we are seeing in the business, we expect second quarter comparable sales to be roughly in line with the first quarter. We continue to expect second half comp sales to improve as we cycle over easier compares from the DIY pullback that intensified in the third quarter of 2023.
As I mentioned on our last call, this is not because we are forecasting an improvement in demand trends this year. It’s just that the compares are easier in the second half. In terms of flow through, we expect operating margin to remain under pressure in Q2, largely due to sales deleverage and cycling a favorable legal settlement. Taking these factors into account, we expect Q2 operating margin rate to be approximately 150 basis points below the prior-year rate and flow-through of productivity to improve in the second half of the year.
Before I close, I’d like to reiterate that our capital allocation strategy remains intact: first, reinvest in the business; second, target a 35% dividend payout ratio; and third, return excess cash to shareholders through share repurchases. In 2024, we plan to use our free cash flow to repay a 450 million bond maturity and then return the remaining cash to shareholders through share repurchases. In closing, we remain focused on investing in our total home strategy. As Marvin mentioned, we are also executing against a multiyear roadmap of PPI initiatives, which will continue to unlock productivity well beyond 2024.
We are well-positioned to capitalize on home improvement demand when the market recovers and continue to deliver sustainable shareholder value. And with that, we’ll open it up for your questions.
Questions & Answers:
Operator
[Operator instructions] Our first question today comes from the line of Chris Horvers with JPMorgan. Please proceed with your question.
Christian Carlino — JPMorgan Chase and Company — Analyst
Hi, good morning. It’s Christian Carlino on for Chris. Just to dig in on the gross margin, can you help us understand some of the drivers there? And are you seeing the full run rate of vendor clawbacks at this point, or is that built over the year? And just broadly, how should we think about the phasing of gross margin expansion over the year, you know, relative to the flat gross margin guide?
Brandon Sink — Executive Vice President, Chief Financial Officer
Yeah, sure. This is Brandon. Thanks for the question. So, as it relates to gross margins, and we look out for the full year, we are still expecting gross margins to be flat.
Our improvements, mainly PPI, we expect those to be more back-half weighted. The headwinds, we had many of these in Q1, ongoing investments in our supply chain as we finalize the rollout of market delivery, early investments in our pro fulfillment initiatives and spring promos as we continue to execute on our everyday competitive pricing strategy. And then, the tailwinds, a number of PPI efforts that we continue to execute against, Bill mentioned, momentum that we’re seeing in private brands, ongoing pricing initiatives. And then, as it relates to the clawback, we’re making really nice progress there.
Driving sales now, we’re making some of that investment in price, and there’s going to be a bit of a lagged effect as the new cost turns through inventory here over the next three quarters and then also continuing to benefit from lower transportation costs as we leverage our scale to drive rates with our carriers. So, we also mentioned credit is some first-half pressure there related to higher borrowing costs and delinquencies as it relates to our private label credit portfolio. But we expect to be able to manage that roughly flat to the year. And then, great performance on the shrink side.
We continue to expect roughly flat on the year there.
Christian Carlino — JPMorgan Chase and Company — Analyst
Got it. That’s really helpful. And I appreciate the color in the prepared remarks, but I guess how would you disaggregate some of the bigger-ticket trends between more remodeling-oriented categories that are more likely financed versus others like big-ticket seasonal in appliances? And how are you thinking about the recovery path for maybe these two sides of big ticket broadly?
Brandon Sink — Executive Vice President, Chief Financial Officer
Yeah, I think when we look at big ticket in particular, we continue to see pressure, right? We called out large tickets greater than 500 down 7.6% for the quarter. Most of that right now is still related to DIY, and we’re continuing with the Q4 trends that we saw there where big ticket was down 8.8%. I think a lot of that, as we look at, you know, discretionary, there is some seasonal impact there as we continue to see some level of pressure, you know, from patio, from grills with multiyear replacement cycles. We are continuing to see pressure from appliances as we normalize against the promo environment.
We get back to more 2019 levels. And then, you know, also the emerging dynamic, you know, with the lock-in effect and higher rates continues to pressure, you know, big-ticket categories like kitchen and bath, decor, and flooring. And those are categories that are sensitive to higher interest rates in the new home occasion. So, you know, very much working through that.
We’re seeing offsets to that as we continue to drive the pro business. And that helps boost some of our big ticket. We expect that average ticket for the full year to continue to be roughly flat but definitely continuing to work through some of the DIY pressures that we’re experiencing.
Christian Carlino — JPMorgan Chase and Company — Analyst
Got it. Thank you very much. Best of luck.
Operator
Our next questions are from the line of Steven Forbes with Guggenheim Securities. Please proceed with your questions.
Steven Forbes — Guggenheim Partners — Analyst
Good morning. Marvin, maybe a question for Joe actually, on the front-end transformation. I was being curious if you could just update us on how you’re sort of thinking about the ROI of that initiative. It sounds like it’s progressing and only one-third of the way through.
But any color on sort of what the comp lift is or the waterfall benefit we should sort of think through as we work through the whole transformation here?
Marvin Ellison — Chairman and Chief Executive Officer
And so, thanks for the question, Steve. Won’t give the comp benefit, but there’s several things that we’re seeing. We have a detailed roadmap as we’ve laid out. We’re a third of the way through.
And when I think about the proprietary self-checkout systems we’ve talked about in the past, user-friendly for the home improvement customer, along with the partnership we have with our tech team under Seemantini’s leadership, the teams work in hand. So, we’re incorporating the technology that we spoke about, Nvidia, our assisted self-checkout. And in addition, you know, we just finished launching the ability for our gig drivers to pick up from our enhanced buy online, pickup in-store and all of our gig delivery networks. So, we’re really pleased.
And again, a third of the way through, customer satisfaction scores have improved, the associate engagement has improved, and very pleased with where we’re at.
Brandon Sink — Executive Vice President, Chief Financial Officer
And, Steve, I’ll just add, you mentioned we’re only a third of the way through, but we’re really pleased with the benefits that we’re seeing. We’re not going to call out the comps, but just financially speaking, seeing higher sales as we’re opening up space on the front end, lower payroll cost, improved returns as we’ve increased or improved that experience. And then, the customer experience with the improved front-end in BOPIS. So, just as we look at all of our KPIs there, a third of the way in, we’re pleased with the progress there.
Steven Forbes — Guggenheim Partners — Analyst
And maybe just a follow-up, as we approach Memorial Day here and think through categories like appliances and the change in the promotional sort of strategy away from bundles and sort of to a buy more, save more strategy, what are you sort of expecting from the consumer in terms of engagement and conversion? Is there any early reads that you’re seeing? Or any way to sort of talk through how you sort of expect the consumer to engage here over the coming weeks?
Bill Boltz — Executive Vice President, Merchandising
Yeah, Steve, this is Bill. And so, you know, the trends we’re seeing with appliances is very similar to what we’ve been seeing really over the last six to 12 months and that we’ve seen the consumer shift from buying multiple pieces to now single-item pieces really in that duress market. And so, that’s where we’ve pivoted, you know, our efforts to making sure that we’re meeting her where she wants to be met. And we’ve — we’re really pleased that we’ve continued in a down market to be able to drive units and pick up unit share during that time frame.
And so, you know, that’s the efforts that you’re going to see us drive as we go through Memorial Day and, you know, throughout the remainder of the year. And when you look at, you know, what the appliance team is doing, we’re also seeing, you know, great innovation, as I called out in my prepare remarks with, you know, a GE oven that I talked about. But we’ve also talked about it before. You’re seeing — wherever we’re putting innovation on the floor, you’re seeing her respond to that type of product.
And that’s really the difference that’s going on today. You’ve got a value-conscious consumer that is opting in, and you’ve got a consumer that’s not afraid to pay for innovation when that’s offered to her as well. So, we want to make sure that we meet her where she wants to be met.
Steven Forbes — Guggenheim Partners — Analyst
Thank you.
Bill Boltz — Executive Vice President, Merchandising
Welcome.
Marvin Ellison — Chairman and Chief Executive Officer
Thank you, Steve.
Operator
Our next question is from the line of Simeon Gutman with Morgan Stanley. Please proceed with your questions.
Simeon Gutman — Morgan Stanley — Analyst
Good morning, everyone. I want to talk about the backdrop and any signs of normalization, if you can talk about traffic versus ’19, I know big ticket is part of there. This is the third year of negative comms. I guess we are going to — I guess the model says we’re going to see a turn by the end of the year, but, Brandon, you mentioned that’s not macro-dependent, that’s more business-dependent.
So, curious — and also, by the way, part of that is if there’s a category that you’re paying attention to that gives you a leading indicator of anything that’s turning. Thanks.
Brandon Sink — Executive Vice President, Chief Financial Officer
Yes, I mean, just, you know, as it relates to the macro first, you know, we ultimately need to see customers, consumers reengage for us to have confidence that home improvement is inflecting. You know, we’re watching for an uptick, specifically on discretionary bigger-ticket projects. I mentioned earlier what we’re seeing. We’re not seeing that, you know, at the moment.
I think we’re watching consumers continue to digest and adjust to the monetary tightening which is working its way through the system. And that continues to have an outsized impact on housing, you know, where we see affordability challenges and historically low turnover. So, you know, again, we’re not seeing that inflection point. The consumers continue to kind of remain on the sidelines, as Marvin mentioned, and we’re waiting on that catalyst.
We don’t necessarily expect or understanding the timing of that. But just as it relates to the comp cadence, you know, when we look at the second half, this is about — the improvement in second half is not an improving macro, as I said in my prepared remarks. It’s just easier year-over-year comparisons. And we looked at this a number of different ways, tops down, bottoms up, across multiple timeframes.
We’ve looked at DIY pro categories and geographies, and we feel comfortable, you know, with sort of the down four over the first half and moving back to more, you know, a more historical mix of transactions and ticket as we start getting into the back half of the year.
Marvin Ellison — Chairman and Chief Executive Officer
Hey, Simeon, this is Marvin. The only thing I’ll add is more of a broader theme that we’re focused on and that is managing through any unique challenges we’re facing today. And I think Q1 reflects that we’re executing at a high level, you know, in spite of some of the macro headwind that we’re dealing with. But we’re really positioning ourselves to really come out of this downturn as a much better company.
We’ve invested billions of dollars in supply chain, IT infrastructure, our digital platform, our omni systems, our store environment, merchandising assortments. In other words, whenever the macro decides to turn, we’re gonna come out of it as a much stronger, more productive company. And so, although we can’t predict when that’s going to happen, you know, Brandon outlined our commitment to our capital allocation strategy. We’re going to continue to invest.
We’re going to continue to make sure we prepare ourselves. And whenever the positive trends start to show up, we’re going to be ready for it, and we’re going to take full advantage of it.
Simeon Gutman — Morgan Stanley — Analyst
Thanks for that. Related to that, Marvin or Brandon, incremental margins when the business turns, is there a case to be made that you spend into an upturn faster than what you’re spending now? Are there places that you’ve held back on such that incremental margins aren’t like a typical cycle coming out of into a housing recovery?
Brandon Sink — Executive Vice President, Chief Financial Officer
No, Simeon, I would say we’ve been fully committed to our long-term roadmap in terms of capital, major projects, and PPI and top-line growth initiatives, still been fully committed to that. We haven’t pulled back at all. And as Marvin mentioned, we’re investing in the business for the long term, committed to the long-term trajectory and, you know, looking forward to comp starting to turn whenever that may be. And we believe kind of a long-term algorithm holds in place once that happens.
Simeon Gutman — Morgan Stanley — Analyst
Thanks. Good luck.
Brandon Sink — Executive Vice President, Chief Financial Officer
Thanks, Simeon.
Operator
Next question is from the line of Michael Lasser with UBS. Please proceed with your questions.
Michael Lasser — UBS — Analyst
Good morning. Thank you so much for taking my question. Given the state of the home improvement cycle, how are you currently looking at the trade-off between driving sales and market share versus sacrificing gross margin? Understanding that you expect your gross margin to improve over the course of the year, are you more willing to make this trade-off now with the view that it’ll be a benefit as the cycle recovers?
Marvin Ellison — Chairman and Chief Executive Officer
Michael, I’ll take the first part of that. This is Marvin, and I’ll let Brandon give some additional perspective. I think Bill said it best. We’re trying to meet the customer where the customer currently is at.
And if the customer is looking for value, value does not always equate to low price. It equates to a great return for the dollar you spend. And so, we feel really fortunate that we can make early investments in the customer with events and activities to win that early spring customer and still have an opportunity to outperform earnings per share and operating margin. And then as Brandon mentioned, we have initiatives in place that give us confidence that we’ll roughly recover any gross margin decrement in the back half and in the year relatively flat.
So, we’re going to be able to pull all the levers we have to make sure that we can aggressively serve the customer well. And we believe in a very simple philosophy and that is during the spring season, if you win the customer early, you get multiple shopping occasions throughout the spring and the year. And Bill and his team along with great execution in the stores and the supply chain allow us to do that. And so, that’s the overreaching philosophy.
And I’ll let Brandon give you more specifics on how we think about it for the balance of the year.
Brandon Sink — Executive Vice President, Chief Financial Officer
Yeah, Michael, I would just add, you know, as Marvin said, we were really pleased with our ability to pivot our go-to-market strategy, especially as we saw, you know, customer behavior start to change over the back half of last year. And our execution, our marketing approach, how we highlighted value, we believe, helped us win Q1. And we did see a little bit of margin and pressure from those actions, but really pleased that we were able to manage that and offset that, you know, within SG&A and still deliver the bottom-line number and I think confident that we can manage the portfolio as we move through the balance of the year. You mentioned we do expect some of these gross margin pressures to start to tail off as we move through the year and PPI to start to accelerate.
So, we’re committed to delivering both the top line and the bottom line in line with our guide.
Michael Lasser — UBS — Analyst
OK. My follow-up question is on the DIY loyalty program. What has been the lift that you’ve experienced from that — from rolling that out so far, and what do you expect to see over the course of the year? Seems like given the performance in the first half, while there are easier comparisons in the back half, you’re probably embedding some contribution from this factor in order to get to the full year guidance.
Marvin Ellison — Chairman and Chief Executive Officer
Michael, this is Marvin. We’re not going to get into the specifics of the lift. But as I remind you and everyone, we launched a program in March. The initial focus was on enrollment, getting active members engaged, you know, app downloads, and we’re really pleased with how well it’s going.
The rollout was very smooth, and it really spotlights the benefits of really modernizing our store operating system. We could not have rolled this loyalty program out a year ago, because we were still in the process of retiring a 30-year-old operating system, which is now, for all intents and purposes, behind us. And these store associates’ engagement was simply, you know, tremendous in educating the customer and making sure that they were articulating the value. So, our objective is just to simply take the data to serve our customers more effectively.
You know, data is a new currency, but it’s only beneficial if you use it to benefit the customer experience. We think we’ll be able to do that. We’re also believing that we’ll be able to get additional trips from the customer throughout the year. It’s early, but we’re pleased with the results.
And we look forward to updating you and the external community, you know, throughout the year on the progress we’re making.
Michael Lasser — UBS — Analyst
Thank you very much, and good luck with the rest of spring.
Marvin Ellison — Chairman and Chief Executive Officer
Thank you.
Operator
Our next question is from the line of Greg Melich with Evercore ISI. Please proceed with your questions.
Greg Melich — Evercore ISI — Analyst
Hi. Thanks. I wanted to follow up on the comp cadence. It sounds like there’s still some of the macro pressures.
If you look at the comp you just reported, the negative four, and you’re doing negative two to three for the year, how much of that improvement is coming from ticket cycling, what was happening a year ago, versus traffic improvement?
Brandon Sink — Executive Vice President, Chief Financial Officer
Yeah, Greg, this is Brandon. Majority of that’s going to be traffic related. I think as I look at the breakdown across the year on ticket and transactions, we’re, for the most part, expecting average ticket to hold consistent over the course of the remainder of the year, just as we saw here in Q1. Some slight pressure ticket related as we shifted down in the smaller-ticket seasonal projects, which has boosted transactions.
And then, we’re also seeing continued ticket pressure, you know, as I mentioned from the DIY, big-ticket discretionary, and that includes some of the appliance promo pressure. But the flip side is pro growth continues to run strong force, which is helping mix ticket up. And then, as we look at really the second half of the year and that the cadence improve, again, it’s a function of really what we’re cycling. And we expect the transactions to start to pick up as we accelerate into the second half of the year.
And we’re going to see again a much more historical relationship between ticket and transaction over the course of the second half of the year.
Greg Melich — Evercore ISI — Analyst
Got it. And then, a follow-up on the gross margin. It’s still flat for the year, but you’d expect it to be down in the second quarter similar to 1Q and then up 50 bps in the back half. Is that the right way to model that?
Brandon Sink — Executive Vice President, Chief Financial Officer
I won’t put a specific number on Q2, but we do expect Q2 to be, you know, similarly pressured with supply chain investments and some of the credit pressure that we’re continuing to see. But for sure, as we get into the second half, we’re seeing the improved — the acceleration of the PPI flow through with some of the supplier callback cost out. There’s some timing benefits that’ll come through in the second half of the year. And then, some of the credit pressures just start to ease.
Again, that’s a cycling timing issue as we started to see some of the interest rate pressures and delinquencies started to pressure in the second half of last year. So, we expect that to smooth out as well. So, that’s sort of the shape of the curve there.
Greg Melich — Evercore ISI — Analyst
I may have missed it, but was the new reward program part of the gross margin pressure in 1Q or no?
Brandon Sink — Executive Vice President, Chief Financial Officer
Not significant at this point, just given the timing of when we scaled that.
Greg Melich — Evercore ISI — Analyst
That’s awesome. Thanks, guys, and good luck.
Brandon Sink — Executive Vice President, Chief Financial Officer
Thanks, Greg.
Operator
Our next question is from the line of Seth Sigman with Barclays. Please proceed with your questions.
Seth Sigman — Barclays — Analyst
Hey, good morning, everyone. I want to talk about how the quarter played out. So, the quarter started off weaker, as you reported originally. And then, you did see an improvement came in ahead of forecast.
How do you think about how much of that was driven by seasonal versus maybe some other areas that could have come in a little bit better? Thanks.
Marvin Ellison — Chairman and Chief Executive Officer
I’ll take the first part, then I’ll hand it over to Bill. I mean, this was broadly a weather dynamic from a standpoint of how the sales flow. You know, we feel really good about the execution, feel great about some of the initiatives with SpringFest and how the customers responded. But the cadence for us was really driven by the impact of weather to the initiatives.
I’ll let Bill kind of walk through some of the specific initiatives and how it played out in Q1.
Bill Boltz — Executive Vice President, Merchandising
Yeah, thanks, Marvin. And, Seth, I think the big difference for us this year is that we took a slightly different approach to our marketing. We — you know, as I said in my prepared remarks, with a geo-targeted approach, which was really going south to north with our SpringFest campaign, and, you know, we put some offers out there that were seasonally relevant. We were able to target those south to north.
And then, we got a little bit of weather favorability that happened in March, and then we carried that into April. We were able to navigate some storm — you know, some storm weather. We took advantage of that. But the teams did a really nice job of making sure that we had, you know, new products, new brands.
We saw — you know, Toro really responded well for us. We continue to see EGO perform well. We continue to see anything that we’ve done, as I said earlier in a question that was asked earlier, around innovative products perform well. We’ve seen the consumer respond, you know, now, you know, with the weather advantages, you know, the grass is growing, so, you know, they’re out there buying zero-turn riding mowers.
They’re buying full-size gas grills. So, we’re seeing that work. And now we’ve got — as we go into Q2, we’ve got Memorial Day, July 4th, Father’s Day in front of us, so we’ve got to take advantage of those events as we finish out the quarter. So, those are really the results.
And where we’ve had weather, we’ve seen it play in our advantage. And, you know, the lawn and garden team, as I said, had really nice results in the first quarter, you know, driving that with traffic-driving events with soils, mulch, live goods, and they took advantage of that customer that was out there getting their yard ready early in spring. So, that was really the drivers.
Brandon Sink — Executive Vice President, Chief Financial Officer
Seth, this is Brandon, just one more thing. Just as you recall, at the beginning of the year, we did plan Q1 for a much more normal spring season. And we had called out the last two years about a $400 million drag related to unfavorable weather the last two years. So, cycling against that, some of that recovery moved into Q2 over the last couple of years.
So, that’s also embedded into our outlook as we’re looking at Q2 for this year.
Seth Sigman — Barclays — Analyst
OK, got it, that makes sense. Just a related question on the improvement that you saw in the pro business going back to positive this quarter. Obviously, there’s a lot that you’re doing to drive that. But any sense whether that reflects market share gains or just broader improvement in some of those pro-oriented categories? And I guess any perspective on, you know, if your performance is coming from customer growth or wallet share and just any context there? Thanks.
Marvin Ellison — Chairman and Chief Executive Officer
Well, I think, overall, we were very pleased the performance of our pro strategy. As you know, it’s been a five-year investment journey on things like investing in job lot quantities for inventory, improving service levels, you know, adding national brands. Bill and I both mentioned the great performance of Klein Tools, the No. 1 brand for electricians and HVAC professionals.
Bringing brands like that to the assortment, it just adds to the credibility of the turnaround that we’ve been on and trying to win some of these customers back from years past. In addition to a stronger digital platform, a great loyalty program that’s resonating with the customers. And from the survey results that we share, I mean, this is a resilient customer that, you know, continues to fight through the economic headwinds, and their backlog is relatively equal to last year. So, overall, that’s driving it.
Whether or not we’re taking share or not is — look, we don’t want to determine that as much as we’re just looking internally at just much improved, you know, execution and resolve. I’ll let Joe talk a little bit about somebody the other initiatives that were driving that that we think is really resonating that that allowed us to get this business back to positive.
Joe McFarland — Executive Vice President, Stores
Yeah. Thanks, Marvin. Seth, as you think about some of the investments that we’ve made. Marvin’s called them out.
Bill’s called them out. Job lot quantities, safety stock, but also our enhancement in our job site delivery for larger orders. If you think about the maturity of our loyalty program in pro, our CRM program, we’re growing share of wallet. We continue to expand our Lowe’s pro supply.
And then, from the survey that Marvin had mentioned, you know, the dimensions of the health we look at, backlogs, materials, credit, labor, and the project type, the pros have been stable and steady there. And so, we’re pleased with the gains we’re making with this customer, both in-store product-wise and online.
Marvin Ellison — Chairman and Chief Executive Officer
And, Seth, I’ll just close the pro discussion with just one additional point. We’re really focused on the customer that we can serve at a very high level. And that’s the small to medium pro. And we estimate that’s a $200 billion market opportunity.
And so, we’re focused squirrelly on that customer. That customer still leverages the store for fill-in. We can leverage the productivity of our existing real estate footprint to serve that customer well. We can do it without having to make dramatic investments in operating expense in addition to the fulfillment capabilities that Joe talked about.
So, we are very confident that our strategy is working, and that is reflected in the results. We should have other investments to make. We’ll make them. And we, hopefully, will continue to see this business head in the right direction in spite of a very difficult macro.
Seth Sigman — Barclays — Analyst
Great, thanks very much.
Operator
Thank you. Our next question is from the line of Peter Benedict with Baird. Please proceed with your questions.
Peter Benedict — Robert W. Baird and Company — Analyst
Good morning, guys. I guess just on the DIY loyalty program, I know it didn’t have much of an impact on the P&L here in the first quarter. I’m just curious how we should think about that longer term as it scales. And maybe a comment also on the associated lift in the private label credit signups, what you’re seeing there, what that means, I guess, going forward.
Any perspective on how private label credit has been for you guys historically and what’s maybe possible here with this new program?
Brandon Sink — Executive Vice President, Chief Financial Officer
Yeah, hey, Peter, thanks for the question. This is Brandon. Just, again, Marvin hit on this a bit. But our goals overall with the loyalty program are to create further stickiness with our DIY, drive repeat visits, and spend over time our ability to get the data and drive more personalized marketing.
Super pleased with what we’re seeing with engagement from the customer standpoint and our associates. We’re managing the enrollments, the membership points, redemptions. You mentioned sort of financially, we’re targeting effectively one more trip annually from our DIY customers. That’s the revenue upside, you know, as we see it, and it’s going to take some time to gauge success of that.
So, we’re going to have to watch that play out over the course of the year. And then, in terms of the overlay with the credit program, I mean, we are bundling and building on top of a 5% credit offer that we believe is best in class. It’s going to continue to drive increased penetration there. And we think that that value really resonates with the customer, and we’re able to make that work financially.
So, we think it’s a win-win there.
Marvin Ellison — Chairman and Chief Executive Officer
Yeah, Peter, I want to add on to Brandon quickly. We’re pleased with the first kind of loyalty perk that we rolled with Mother’s Day, the engagement we had with the members, the new members, as well as our associates and our ability to gain incremental loyalty members. And so, as an early example there, the Mother’s Day engagement, we’re very pleased with.
Peter Benedict — Robert W. Baird and Company — Analyst
That’s great. Thanks. And I guess my follow-up would be just around the just the plans for the go-to-market strategy over the balance of the year. It clearly sounds like you guys took some steps here during the spring to capture some incremental business.
As you think about the back half of the year, have you layered in additional, I guess, events or promotions to kind of help get those comps, the comp trend improved? If not, is that a lever you think you’ll need to pull or be willing to pull? Just kind of curious how you’re thinking about the balance of the year, the second half of the year, with respect to promotions. Thank you.
Bill Boltz — Executive Vice President, Merchandising
Yeah, Peter, it’s Bill. And so, you know, the promotional environment remains stable. And so, you know, nothing, you know, radically crazy. We were going to go, you know, similar to what we’ve been doing.
We want to be seasonally relevant as we go into the back half of the year. Obviously, we’ll be out there as we go into fall with Labor Day. We’re going to, you know, introduce Halloween. We’re going to make sure that we’re relevant with holiday and gift center and, you know, introduce and set our stores for spring in the Deep South for, you know, that’s, you know, December-January timeframe.
But, you know, we’re going to, you know, make that transition. We’re going to be relevant as the consumer comes out of those, you know, key seasonal categories. We’ll make that transition into those fall seasonal categories. But there won’t be anything — you know, there won’t be anything, you know, goofy that will happen in the second half of the year.
And so, that’s how we’re going to approach it.
Peter Benedict — Robert W. Baird and Company — Analyst
Great, thanks. Good luck, guys.
Bill Boltz — Executive Vice President, Merchandising
Rob, we have time for one more question.
Operator
Thanks. Our final question comes from the line of Jonathan Matuszewski with Jefferies. Please proceed with your questions.
Jonathan Matuszewski — Jefferies — Analyst
Great, thanks for taking my questions. First one, I wanted to dig into regional trends. Some peers have been calling out less worse trends in the West. It was one of the first regions to enter the housing recession.
So, are you seeing less worse trends there? It looks like six of your 15 geographic regions outperform the company average. So, any more detail in terms of, you know, regional variability that you’re seeing would be helpful. That’s my first question.
Joe McFarland — Executive Vice President, Stores
Jonathan, this is Joe. Thank you for the question. From a geographic standpoint, as we said, where we’ve seen great weather, we’ve seen great performance. But from an overall and geographical standpoint, our west is our best performance for Q1.
Brandon Sink — Executive Vice President, Chief Financial Officer
Yeah. And, Jonathan, I would just add, consistent pro outperformance across all of our region. So, really pleased with that. And then, conversely, pretty much uniform ongoing pressure in DIY big-ticket discretionary.
So, that’s been, you know, pretty broad-based on both the pro side and the pressure, and no real differences in what we’re seeing across regions.
Marvin Ellison — Chairman and Chief Executive Officer
Yeah, I think the only comment I make, Jonathan, is that our rural stores continue to be our best-performing subset of stores within the overall geography and some of the initiatives that Bill’s teams initiated with pet and apparel continue to perform really well in those locations and we continue to evaluate the expansion of those categories in nonrural environments. But overall, the West outperformed. As Brandon mentioned, pro was widespread, had a really strong performance. And the rural set of our stores kind of — is the high watermark in performance among all geographic locations.
Jonathan Matuszewski — Jefferies — Analyst
That’s really helpful. Thanks for that. And then, just quickly, just to circle back on big ticket, I know there was some questions earlier. Just to be clear, you know, what does the midpoint of your annual comp guidance embed for, you know, big ticket? So, over 500 transactions were down around 7.5%.
So, does that 2% to 3% comp decline for the year require sequential improvement in year-over-year declines for purchases over 500? Or are you expecting that to basically, you know, continue throughout the rest of ’24? Thanks.
Brandon Sink — Executive Vice President, Chief Financial Officer
Yeah, again, Jonathan, I think just on an absolute dollar performance standpoint, we’re expecting more of the same in terms of what we saw second half. We don’t have any macro improvements sort of embedded in. So, from an absolute standpoint across these categories, we’re expecting similar performance as we move through the year. But the comps should improve significantly in these categories just, again, based on what we’re cycling and when we started to see the downturn in the second half of last year.
Jonathan Matuszewski — Jefferies — Analyst
Thank you.
Kate Pearlman — Vice President, Investor Relations
Thank you all — thanks. Thank you all for joining us today. We look forward to speaking with you on our second quarter earnings call in August.
Operator
Thank you. This concludes the Lowe’s first quarter 2024 earnings call. [Operator signoff]
Duration: 0 minutes
Call participants:
Kate Pearlman — Vice President, Investor Relations
Marvin Ellison — Chairman and Chief Executive Officer
Bill Boltz — Executive Vice President, Merchandising
Joe McFarland — Executive Vice President, Stores
Brandon Sink — Executive Vice President, Chief Financial Officer
Christian Carlino — JPMorgan Chase and Company — Analyst
Steven Forbes — Guggenheim Partners — Analyst
Simeon Gutman — Morgan Stanley — Analyst
Michael Lasser — UBS — Analyst
Greg Melich — Evercore ISI — Analyst
Seth Sigman — Barclays — Analyst
Peter Benedict — Robert W. Baird and Company — Analyst
Jonathan Matuszewski — Jefferies — Analyst
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